Top 12 Real Estate Video Ideas for Marketing 2024

When you go to a real estate sales website you will notice that many properties have changed their promotional format from traditional pictures to videos. Real estate market statistics show that listings with videos receive far more inquiries than those without. And in recent years, more than 50% of prospective buyers have begun conducting their listing searches on YouTube. This shows that video is now a major strategy in real estate marketing and is a major attraction for buyers.

So, in today’s real estate marketing, it is essential to make your video stand out. We’ve curated a list of the top 12 real estate video ideas, whether you are the agent or real estate owner, these ideas can help you stand out in the crowded digital landscape and showcase your properties in the best light possible.

Table of Contents:

Why The Real Estate Video Ideas Are Important for Marketing?

• Engage the Audience

Videos provide a dynamic and visually engaging way to showcase properties. They allow potential buyers or renters to get a better sense of the layout, design, and features of a property compared to static images or text descriptions.

• Increased Engagement

Videos tend to capture viewers’ attention for longer periods compared to other forms of content. Engaging videos can hold the viewer’s interest, increasing the likelihood that they’ll explore the property further or take action, such as making a conversion and driving a faster Sale.

• Demonstrate Expertise and Authority

It’s important to build trust and establish yourself as an authority in a competitive real estate market. Videos can help you do this by showing your expertise, personality, and professionalism.

By appearing in videos or featuring happy clients, you make your brand more relatable and trustworthy. Additionally, sharing useful information and industry insights in your videos helps you stand out as a leader in the field, which can increase your credibility and authority.

Real Estate Video Ideas

1. Real Estate Promo Videos

By crafting engaging videos for social media or your website, you can attract buyers and prompt them to take action. Key elements of a successful video include high-quality visuals, compelling copy, data to bolster credibility, and a clear call-to-action featuring your contact information.

2. Realtor Intro Videos

Intro or profile videos are important for building trust and showing off your working style. They can be used on different platforms like websites, YouTube channels, and social media posts. To make an effective intro video, take some content from your website’s About page and highlight your background, qualifications, achievements, and sales history. Plus, sharing some personal stuff can make your brand more relatable and help you connect with potential clients.

3. Property Tour Videos

Give your potential buyers an immersive experience by letting them follow your footage. Showcasing their distinctive features, captivating selling points, and overall ambiance. Parker Walbeck provides valuable insights on how to create impressive property videos.

4. Property Listing Videos

Create visually appealing videos that highlight the unique selling points of each property. Focus on key features, such as spacious kitchens, stunning views, or outdoor entertainment areas, and include relevant information such as square footage, number of bedrooms and bathrooms, and listing price.

5. Before and After Transformations

Demonstrate the potential of a property through before and after videos that showcase renovations, upgrades, or staging. Highlight the transformation process and the impact it has on the property’s value and appeal.

6. Open House Invitation

“Open house invitation” is one of the marketing strategies used by real estate agents today to attract potential buyers. Inviting interested parties to see the home in person can pique their interest, promote interaction between buyer and agent, and ultimately increase the likelihood of a successful sale.

7. Tips for First-Time Homebuyers

Provide valuable insights and guidance to first-time homebuyers through educational videos. You can cover topics such as understanding the home buying process, navigating mortgage options, conducting inspections, and negotiating offers. Empower viewers with the knowledge they need to make informed decisions.

8. Luxury Property Tours

The cinematic tours of luxury properties is a great way to appeal to affluent buyers. Highlight the exquisite architecture, high-end finishes, and luxurious amenities that define the property’s upscale lifestyle. Use drone footage and professional editing techniques to elevate the visual experience.

9. VR Tours

With the continued rise of VR technology, offering virtual reality tours of properties has become increasingly popular. VR allows potential buyers to immerse themselves in a property from the comfort of their own home, providing a realistic sense of space and layout. Real estate agents can create engaging VR experiences that showcase properties in stunning detail, helping buyers envision themselves living in the space.

10. Moving Tips

Provide practical advice and tips to help clients navigate the moving process with ease. Such as packing and organizing belongings, hiring movers, transferring utilities, and settling into a new neighborhood. Position yourself as a helpful resource and trusted advisor throughout the moving journey.

11. Neighborhood Videos

Showcase the unique charm and attractions of different neighborhoods to help potential buyers envision themselves living in the area. Highlight local amenities, parks, schools, and community events to showcase the lifestyle opportunities available.

12. Create a Just-Sold Video

Celebrate successful transactions by creating videos showcasing recently sold properties. You can share the story behind each sale, including challenges overcome and happy clients served, to demonstrate your track record of success.

In addition to showcasing your brand and attracting potential clients, your listings also provide homeowners who are thinking of listing their properties with an idea of the type of work you do and the properties you specialize in. By showcasing your expertise and successfully selling properties, you can showcase your selling ability.

FAQs

What is the best length for a real estate video?

The best length for a real estate video typically depends on the platform where it will be shared and the specific content being presented. However, as a general guideline:

• For Social Media Platforms

Shorter videos tend to perform better on social media platforms such as Instagram and Facebook, with optimal lengths ranging from 30 seconds to 2 minutes. Attention spans are shorter on these platforms, so it’s crucial to capture viewers’ interest quickly and convey key information efficiently.

• For Real Estate Websites or YouTube

For more in-depth property tours or informational videos, aim for a length of around 2 to 5 minutes. This allows enough time to showcase the property’s features, amenities, and surrounding area without overwhelming viewers with excessive detail.

What is the best camera height for real estate?

It is suggested to position the camera at approximately eye level or slightly above can provide a natural perspective that allows viewers to see the space as they would if they were walking through it themselves. This height helps showcase the property’s proportions and layout accurately.

Conclusion

This article listed the top 12 real estate video ideas and tips. By incorporating these into your real estate marketing strategy, you can engage your audience, differentiate yourself from the competition, and ultimately drive more leads and sales in 2024 and beyond.

Now is the time to put these ideas into practice!